Case 3 Specialized Division Presence Enhancement Project

Industry: Large B2B Enterprise/ Company Size: 1,000+ Employees

◾️Background & Concept

Within a highly specialized division that had limited direct interaction with clients, strengthening external communication capabilities emerged as a management priority. Although the division possessed advanced technical expertise, several challenges existed:

Limited opportunities to communicate directly with external audiences
Communication tended to rely heavily on technical terminology
The division’s value and role were not being fully understood externally

As a result, a new initiative was launched to develop spokespersons who could represent the division externally, strengthen the division’s presence, and improve the overall quality of external communication.

◾️ Scope of Support

[Building the Foundation for Communication Design]

Introduced communication frameworks centered on “designing communication that moves the audience,” including audience design, Jobs Theory, and stakeholder mapping
Provided language frameworks to help translate specialized expertise into understandable and meaningful value for external audiences

[Restructuring External Communication Content]

Facilitated discussions with the project team on how to communicate the division’s strengths to different target audiences
Collaborated with the design team to visually optimize the newly articulated messaging and content

[Practical Workshop Program]

Conducted hands-on workshops focused on explaining the division and its technologies to specific target audiences
Redesigned existing presentation materials into concise structures that could effectively communicate key messages within five minutes
Provided feedback and improvement recommendations based on simulated Q&A scenarios
Strengthened participants’ communication, structuring, and response capabilities through repeated practice

◾️ Outcomes

Established a foundation for communicating the division’s value through consistent external messaging
Improved the organization’s ability to translate specialized expertise into accessible and understandable value
Approximately 90% of workshop participants evaluated the program as practical and effective
Plans were initiated to expand the program to other locations and integrate it into the company’s spokesperson selection and development process