Brand Alignment Service
ー Turning brand into an organizational decision-making standard ー
Based on the results of the Internal Brand Alignment Diagnostic, these services are designed to resolve gaps in perception and enable the brand to function as a shared decision-making standard across the organization.
External Brand Alignment Research (eBAR)
How is the brand discussed internally perceived by customers?
This research examines how consumers perceive and evaluate the brand, and visualizes the gap between the intended brand image internally and the actual perception externally. By identifying differences between internal and external perceptions, organizations can better understand the core issues and priorities facing the brand.
Brand Core Redefinition Support
(BCR)
Redefining the brand as a standard for decisions and actions
Based on the results of the Internal Brand Alignment Diagnostic, this service redefines the Mission, Vision, and Values into language that functions as a practical standard for decisions and actions. Rather than simply revising expressions or messaging, the goal is to clarify the core principles that help organizations act with consistency and confidence.
Brand Alignment Enablement
(BAE)
From stated values to operational decision-making standards
This service supports the integration of the redefined Mission, Vision, and Values into daily operations and decision-making processes.Through workshops and operational design, the brand is transformed from something merely stated into a practical standard that is actively used throughout the organization.